The directory media market place turns over in excess of £1bn per year.
Value for money and ongoing high usage continues to be their USP. Further the established print on paper
delivery channel is now branching out with a new influx of much smaller, more local, some would say
more user friendly directories. These new additions are an indication of the confidence still placed in print
and traditional search for when buyers want to source sellers.
In addition to the new local print directories, we are also beginning to see the emergence of ‘lifestyle‘
guides building on the print model and incorporating guidance and general information about key market
sectors such as general insurance.
And let‘s not forget the Independent players covering the offshore markets of Jersey, Guernsey and the
Isle of Man. Then of course there is Gibraltar, the Irish Republic, The B2B market and the 263,000 households in Kingston Upon Hull!
So can your customers find you at the point of need? At point of purchase? Does your campaign stand
out? Are you maximising response?
Directories are a looking glass into your business. Make it easy for your customers to find you.
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