The 118 players offer customers a choice of suppliers from whom to obtain
business information. Whilst all will offer the same ‘name search‘ facility some
have introduced new features to encourage greater usage, repeat usage and
brand loyalty – namely priority classified search and text advertising to mobile
phone users.
Then there is the Internet which has become a permanent fixture in our daily lives. Google continues to
dominate but has its limitations in terms of local information, relevant information and choice.
To be able to search in a local town or village is not the forte of the search engines. This is where web
directories have sprung into action – returning results of businesses including those without websites.
And why not? Small businesses also want to be found in the virtual world even though they don’t have a
website.
The web directory ethos has spun successfully out of the paper directory model with no third party listings
or non relevant listings to muddy the waters.
Pie 2.0 looks at these new media options that are the voice and web directories and mobile marketing
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